Google Ads Management Focused on Qualified Enquiries
Google Ads can put your business in front of people actively searching for what you offer. We plan, launch and optimize campaigns around your goals and budget.
The Challenge and Our Approach
Poorly structured campaigns waste budget on irrelevant clicks. We build campaigns around clear intent, accurate tracking and regular review.
Scope of Work
- Business and campaign discovery
- Search campaign planning
- Keyword and negative keyword research
- Ad copy development
- Campaign structure
- Conversion tracking configuration
- Landing page recommendations
- Budget and bid strategy
- Search term reviews
- Performance reporting and optimization
Advertising Budget and Fees
Advertising spend paid to Google is separate from our management fee unless explicitly agreed otherwise. We recommend a budget based on your goals and market, and you control your ad account.
Setting Realistic Expectations
We do not guarantee a specific return on ad spend, lead volume or cost per acquisition. Results depend on competition, budget, offer, landing page quality and market conditions.
Deliverables
- Campaign plan and structure
- Approved ad copy and keyword lists
- Conversion tracking setup
- Regular optimization
- Performance reports against agreed KPIs
Frequently Asked Questions
What budget do I need?
It depends on your industry, location and goals. We discuss realistic options during the consultation.
Will I own my ad account?
Yes. Your account and data should remain yours, with us granted management access.
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